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A newcomer to the Australian building products sector is set to revolutionise the traditional supply chain. Sydney based Modern Supplies are the official distributor for Danish ceiling tile specialist Rockfon®, part of the global ROCKWOOL® insulation group, and it promises a new way of doing business.

Underpinning the agreement is a low cost, sustainable route to market with wide ranging national reseller coverage. The business has developed cutting edge information systems to right size the current price prohibitive import model for high quality building products.

Modern Supplies Managing Director Matthew Carolan says recent mergers and acquisitions in the Australian ceiling tile market have significantly impacted consumer choices.

“The reduced number of suppliers is without question to the detriment of the Australian consumer,” says Carolan. ”We are in the midst of a perfect storm of rising prices and diminishing choices. Modern Supplies entire business model is designed to rapidly disrupt the current monopoly in the Australia ceiling tile market.”

Rockfon® is a highly respected manufacturer of high performing acoustic tiles that contribute to a healthy, safe environment. The company says their scope for growth locally is exceptional, with particular emphasis on the education and healthcare ranges.

Modern Supplies couldn’t agree more and says Rockfon®’s mineral wool ceiling tiles meet the demands of a cost-conscious construction market for new builds and refurbishments.

“The ceiling tile product category is resilient to economic downturn,” says Carolan. “Economic disruption typically results in government infrastructure spending in education, defence and healthcare; these are prime specification opportunities for the respected Rockfon® range.”